30% of a company’s engagement on LinkedIn comes from employees
LINKEDIN STOCK PRICE 2021 PROFESSIONAL
LinkedIn has transitioned from being “just” a recruitment platform to a professional network where people educate themselves and learn about other companies and opportunities in their industry.
LinkedIn saw 15.4 billion sessions in Q2 FY22 48.5% of users in the US use LinkedIn at least once a monthĪt roughly 89.73 million monthly active users (MAU), this represents an opportunity for marketers to access an extensive pool of decision-makers across the country.
Of their 185 million members, LinkedIn’s daily active users (DAU) account for 16.2% of them, working out at around 29.97 million users that log in to the platform daily. 16.2% of US LinkedIn users log in every day To put this already remarkable figure in perspective, that’s 4,620 applications sent every minute, 277,200 sent every hour, and an incredible 6.65 million job applications sent every day. There are 77 job applications submitted every second on LinkedIn Any company planning to hire new employees in 2022 needs a polished LinkedIn Page to help attract top-tier talent and leverage the channel to recruit candidates. If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. 6 people are hired through LinkedIn every minute And 81% of talent professionals say that virtual recruiting will continue long after the pandemic. When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. If your company is hiring, your LinkedIn Page can be a key source of potential new employees. 49 million people use LinkedIn to search for jobs each week Source: Hootsuite Digital Trends Report 2022 LinkedIn usage stats 13. The dominance of the #India hashtag suggests to marketers that the nation is not to be overlooked as part of your global campaign strategy. The other most popular hashtags include #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million). #India is the most followed hashtag on LinkedIn, with 67.6 million followers Funny that Microsoft owns LinkedIn, but we’re just speculating here! 12. The Microsoft founder is out on his own as the most followed personal account on the platform, with almost double the amount of followers as Richard Branson behind him in second place. Followed by over 35 million users, Bill Gates is the most followed person on LinkedIn With 23.38 million followers, Google is the most followed organization on LinkedInīeating out Amazon, TED Conferences, and LinkedIn themselves, tech giant Google ranks as the most followed company account on the platform. Source: Hootsuite Digital Trends Report 2022 10. It’s not a surprise that more than half of LinkedIn users are in the age group that is starting and growing their careers. Almost 60% of LinkedIn’s users are between 25 and 34 years old This includes over 211 million in Europe, the Middle East, and Africa, 224 million in the Asia Pacific, and 124 million in Latin America. LinkedIn’s users live in more than 200 hundred countries and regions around the world. LinkedIn has members in 200 countries and regions worldwide While the US is LinkedIn’s biggest market with over 185 million users, the network has gained traction around the world. Over 77% of LinkedIn users are from outside the US Note that LinkedIn does not report any genders other than male or female. Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. 57% of LinkedIn users identify as men, with 43% identifying as women So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to. To put that number in context, Instagram currently has over 1.2 billion users, and Facebook has almost 3 billion.
Making use of LinkedIn’s #OpenToWork photo frame, over 12 million users are actively indicating their eligibility to prospective hirers. Over 12 million LinkedIn members are signalling their availability to work This allows many global users to access the network in their native language. Those offices are located in more than 30 cities worldwide, including 10 in the United States. LinkedIn has 35 offices and 18,000 employees LinkedIn is the oldest of the major social networks still in use today. The network officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard.
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